Personalize my bag in 1 min

Founder of the brand

My name is Florine and I've always had a passion for fashion. In my youth, I even aspired to become a stylist. A few years ago, a growing ecological awareness led me to adopt a more ethical approach to my consumption.

That's how And Joy was born, a brand of cheerful, customizable leather goods. Beyond simple bags, it's an invitation to consume differently that I'm proposing to you.

I'm convinced that we can reconcile eco-responsibility and fashion, continue to have fun and change style while adopting a joyful approach to fashion, without abandoning our ecological convictions.

The red thread

And Joy is a celebration of everyday joie de vivre.

Every moment in life deserves to be accompanied by a unique bag that reflects the uniqueness of the wearer.

Your originality is incomparable, so why shouldn't your bag be too? And Joy gives you the freedom to make your bag an extension of your uniqueness.

Equivalent to the English word 'Enjoy', And Joy invites you to enjoy fashion with gaiety. Choose, create and live with a touch of creativity that enhances your everyday life!

An innovative idea

Tired of accumulating dozens of handbags in my closets, I had a real awakening the day I realized that at 25, I had already accumulated dozens of handbags, some of which never saw the light of day. This led me to rethink my way of consuming, to take an interest in Slow Fashion and to adopt a more ethical approach to my consumption.

That's when the idea of a customizable bag, designed to be the only one necessary, was born. I thought long and hard about how to make this project a reality. It all began to take shape the day I met my partner, who is a product designer by training. His expertise was the missing piece that brought the project to life.

Our concept

And Joy is a young brand of cheerful, customizable leather goods that make it easy to change your style.

In just a few seconds, change your look to match your outfit, thanks to a system of interchangeable clip-on accessories that are easy to position. One bag, thousands of possible combinations thanks to our accessories: change the flap, strap, clip or pendant and create the perfect bag.

A companion that will follow you through the different stages of your life, a bag that you can have fun personalizing as you please, avoiding the need to buy other bags. More space in your closet, less investment in new bags, in short: everyday joy!

And joy's vision is to give everyone, whatever their gender, shape or style, the freedom to create a unique identity.

Joyful leather goods for all

Sublimate your individuality by expressing yourself fully through a range of joyful leather goods. And Joy celebrates diversity: you're unique and deserve to express this in every detail of your handbag!

A unique concept

Our chic, timeless bag combines simplicity with a touch of originality, characterized by an elegantly curved flap. Depending on the color and accessories chosen, you can adopt a glamorous, rock'n'roll or chic look, thanks to a multitude of possibilities for expressing your style with elegance.

The brand's ambition is to explore new flap shapes, patterns and textures in the future, so that you can continually match this bag to your style over time.

A committed brand

We have chosen to favor recycled, vegan and animal-cruelty-free materials, affirming our ethical commitment. We're also committed to Slow Fashion, imagining a product that can be kept for longer by occasionally bringing in a new look with removable accessories, rather than buying several different handbags.

Responsible production

Our manufacturing partner guarantees total transparency on the origin of materials, sustainable development and employee well-being, certified by BSCI and SMETA standards.

We specifically chose this manufacturer for its ecological values and commitment to zero-waste design and sustainability while eliminating substances of concern.

The materials used for our handbags come from the recycling sector and are certified by the Global Recycled Standard label. This label certifies that textile products contain a specified proportion of recycled materials, ensuring traceability and transparency in the supply chain.