Joyful and customizable leather goods

Customize your bag with clip-on accessories and easily change your look to suit your mood!

Vegan and cruelty-free

For ethical, happy fashion.

Eco-responsible

Made from GRS-certified recycled materials.

Endless Possibilities

Thousands of combinations for modular looks.

Choose a bag

Choose a flap

Choose a clip

Choose a pendant

Choose a strap

Order your bag

Create your own style

by combining several shades, textures and accessories.

And Joy, everyday joie de vivre

Every moment in life deserves to be accompanied by a unique bag that reflects the uniqueness of the wearer.

We aim to enhance your individuality, allowing you to express yourself fully through a range of joyful leather goods. We celebrate diversity, affirming that you are unique and deserve to express this in every detail of your handbag.

Vegan and cruelty-free handbags for eco-responsible fashion. We are committed to Slow Fashion, imagining a product that can be kept for longer by occasionally bringing in new interchangeable accessories rather than buying new handbags.

Florine, creator of And Joy

How did this idea come about?

Tired of accumulating dozens of handbags in my closets, I had a real awakening the day I realized that at 25, I had already accumulated dozens of handbags, some of which never saw the light of day. This led me to rethink my way of consuming, to take an interest in slow fashion and to adopt a more ethical approach to my consumption.

That's when the idea of a customizable bag, designed to be the only one necessary, was born. I thought long and hard about how to make this project a reality. It all began to take shape the day I met my partner, who is a product designer by training. His expertise was the missing piece that brought the project to life.

The concept

And Joy is a young brand of cheerful, customizable leather goods that make it easy to change your style.

In just a few seconds, change your look to match your outfit, thanks to an easy-to-position interchangeable clip-on accessory system.

One bag, thousands of possible combinations thanks to our accessories: change the flap, strap, clip or pendant and create the perfect bag.

A companion that will follow you through the different stages of your life, a bag that you can have fun personalizing as you please, avoiding the need to buy other bags. More space in your closet, less investment in new bags, in short: everyday joy!